Innovation feeder

Playyoo a brand new site based out of England has just launched in beta this week. Billed as a ‘YouTube for mobile games’ by Technorati, the site offers users the chance to create, share & download games & game content for their mobile. It allows users to create their own content, interact with others and even get recommendations based on their user preferences.

This is an interesting space, especially beyond just mobile gaming. Mobile social communities and mobile blogging communities are increasing in numbers. According to the Wireless Federation Research there are currently over 45 million members engaged in ‘mobile social communities’ worldwide (including mobile gamers gamers), a number that is expected to reach 175 million in 2012.

These communities also have the potential to generate big revenue. A new study by Jupiter Research states that revenue from user generated content is projected to increase from $572 million this year to $5.7 billion by 2012, about half of which will be coming from  social networking. Moreover, membership of social networking sites is projected to grow from 14 million this year to about 600 million by 2012. Perhaps mobile content management & social software will be the next killer apps.

So what is “moblogging” exactly? Well, mo-blogging is blogging via a mobile phone, or a PDA via a mobile connection with a real IP – GPRS or 3G. It’s friendly cousin “Spot-blogging” is mobile also, just not via a mobile phone. “Spotblogging” refers to blogging via a PC through WiFi. It’s called SpotBlogging because you need to be tied to a hotspot of some sort, whereas real moblogging can be just about anywhere.

Anyhoo, Playyoo is an interesting site – check it out here