Filed under: Digital culture, Future of Media, Innovative stimulus, Social media | Tags: digital landscape, Gavin Heaton, internet, new media, Servant of Chaos, Social media, universal mccann
Below is a post from Servant of Chaos [great blog if you haven't been there] called Stranger Danger for Brands which I liked very much and wanted to share with you…[the original post is here]
Gavin’s post ::
When I was a child I was always warned to be careful of strangers … and I remember how confusing this was. Who was a stranger? What did a stranger look like? In this research, released by Universal McCann in September 2008, we now know – strangers look incredibly like us. And the tipping point? When it comes to opinion and recommendation, we trust them more than we ever have.
The research polled 17,000 Internet users in 29 countries to discover that there is a new landscape of influence driven by:
- The rise of social media
- Digital friends
- The proliferation of influence channels
For brands, this is transforming the marketing landscape – with a vast majority of digital, social interaction revolving around “experience”, conversations about YOUR brands are already taking place. And more importantly, we now trust the opinions of strangers almost as much as we trust people we know well. This is the stranger danger for brands. It is also why not engaging in the debate about your brand carries a high risk. Take a read and think about your leading brand:
- How are you participating in the online conversation
- What are your strategies for interacting with influencers
- Are you organisationally prepared for the transparency required to move from conversation to action?
- How are you “listening” and measuring key brand indicators in various digital channels?
The study he’s talking about from McCann is available here and worth a look.
Filed under: Digital culture, Future of Media, Social media, australia, banking | Tags: Acidlabs, Banking Review blog, future of banking, Gavin Heaton, Moltn, NAB tries to pull a swifty, National Australia Bank, Servant of Chaos, social experiment, Social media, Stephen Collins, transparency, Ubank, UGC
This is the controversial post from Cheryl over at Moltn about National Australia Bank’s latest foray into the world of social media and user generated content.
Some of you may remember the corporate spamming issues NAB had earlier this year when their agency posted commercial messages on private blogs, commentary here from Duncan Riley. Well this latest issue covers the launch of Ubank, a brand new consumer banking site. The post below covers the ins and outs of the whole palava and whilst NAB should be commended for having a go. It does show just how social media can go terribly terribly wrong…
Filed under: Borrow this, Digital culture, Emergent media, Future of Media, Future of Work, Futures, Google, Innovation, Innovative stimulus, Looking for insights, Macro trends, Social media, Thinking, Trends stuff, creativity, open source | Tags: Advertising, Clay shirky, Google, Here comes everybody, insights manager, Lynette web, Russell Davies, the future of media, THe power of organising without organisations, typepad, UK
Another good piece of innovation stimulus from the lovely Lynette Webb, Insights Manager at Google who created a Flickr site called “Interesting Snippets”. I’ve profiled her before and this is the latest image to her collection. It comes to us with a great quote from Russell Davies’ blog entry about Clay Shirky’s book Here Comes Everybody.
For those of you who haven’t heard about it, Clay’s book is about what happens when people are given the tools to do things together, without needing traditional organizational structures. When the traditional obstacles are broken down and we can all connect, engage and speak freely. What does this mean for the way we interact? For the way media publishers direct content? What happens when our unrestricted right to access, to connect and to speak is not only realised, but assumed?
It’s worth checking out Russell’s post on the book here
And if you haven’t read Clay’s blog you should definitely wet your whistle with a little of this
Filed under: Digital culture, Future of Media, Future of Work, Geek stuff, Social media, Thinking, Trends stuff, Work Futures, geek | Tags: digital curator, micropersuasion, steve rubel
A great post borrowed from Steve Rubel who writes Micropersuasion
Credit: Met by jesst7Content: it’s everywhere. Content is in your inbox, your feed reader, outdoor media, your living room, your pocket and, increasingly, on every web site you visit. It also increasingly resides on sites built and managed by your favorite brands, which are bypassing the media and going direct.
The democratization of publishing is without a doubt a revolution. When we’re all dead and gone, the 21st Century will be remembered as a Digital Renaissance – one that rivals the original that preceded it by 700 years.
The Internet has empowered billions of people and is distributing their creativity across millions of niches and dozens of formats. Quality and accuracy, of course, can vary. However, virtually every subject either is or will be addressed with excellence – by someone, somewhere.
However, the glut of content as we all know also has a major downside. Our information and entertainment options greatly outweigh the time we have to consume it. Even if one were to only focus on micro-niche interests and snack on bite-sized content, demand could never ever scale to match the supply. Content is a commodity. The Attention Crash is real and – make no mistake – it will deepen.
Enter the Digital Curator.
Filed under: Digital culture, Future of Media, Geek stuff, Social media, geek, new product | Tags: Bill Gates, Buyout, Flickr, Microsoft, Microsoft takeover of Flickr, Partnerships, Protest, Spoofs
Flickr users are making their opinions known about the potential takeover by Microsoft. Check out the visual protests by users here. Thanks for the tip Charlie.
Filed under: Brain stuff, Community, Digital culture, Future of Media, Geek stuff, Innovative stimulus, Looking for insights, Mind candy, Social, Social media, content communities, memes | Tags: Gavin Heaton, memes, Servant of Chaos, thinking blogger, thinking blogging
- If, and only if, you get tagged, write a post with links to 5 blogs that make you think
- Link to this post so that people can easily find the exact origin of the meme
- Optional: Proudly display the ‘Thinking Blogger Award’ with a link to the post that you wrote
So here are my nominations:
Filed under: Borrow this, Digital culture, Emergent media, Future of Media, Futures, Geek stuff, Gen M, Gen Y, Innovative stimulus, Lifestyle trends, Macro trends, Social, Social media, Trends stuff, Work Futures, content communities, creativity | Tags: business week, experience the message, online consumer trends, online stats, online trends, US online internet usage
I tend to take in information best with my peepers, I’m not great at listening [although I try very hard] and I really like to see things mapped out rather than a huge truckload of words. Which is why I love a good model, a good graph, schematic display – anything which represents information in a stimulating visual way. So here’s another one. This one comes courtesy of Business Week, spotted by one of Max’s colleagues & posted on his blog Experience The Message in the middle of last year. It’s a stormer for presentations & workshop stimulus so eat up friend.
You can check out Max’s original post here
The original Business Week article can be found here
Filed under: Brand, Community, Digital culture, Emergent media, FMCG innovation, Future of Media, Geek stuff, Innovation, Innovative marketing, Lifestyle trends, Macro trends, Nice Design, Social, Social media, Thinking, Work Futures, beta, content communities, creativity, geek, neophiliac, new product | Tags: beta, Beta-culture, Facebook, Forrester Consumer Forum, Google, Innovation, MySpace, Radiohead, social networking, trends, Twitter

The idea of being in beta has become a broad cultural phenomenon. Many new products never make it beyond trial stage, and the trial and error beta-approach that helps Google and other alpha innovators to out-fail and thereby out-innovate the competition, is as much an attribute of successful organizations as it is a sign of our time.
But it’s not only analysts and conference organizers who are switching instantly from micro to macro, picking up nascent trends and elevating them to a must-deal-with core competence that transcends the current fad (just see all the Facebook conferences that are mushrooming right now). What I find even more interesting is how the media and blogosphere deal with it. If everything’s in beta, the public doesn’t have the patience anymore to wait for the alpha. As the media are increasingly forced to immediately widen the scope and view every innovation in a larger context as it occurs, the boundaries between reporters and commentators, bloggers and industry analysts are fading.
Some examples: Not too long ago, Twitter was all the rage, and it was stunning to see that just shortly after the initial coverage during SXSW in March, reporters were already elaborating on the concept of micro-blogging, wondering what the new “radical transparency” meant for business. Nowadays, there is a great chance that you will stumble upon a Facebook story when you open just about any publication: It’s Facebook vs. MySpace, the implications of social networking on the borders between work and personal life, reflections on the “Facebook economy,” Facebook vs. iTunes, and maybe a philosophical piece on Facebook “as a post-modern book” or the future of social networking, which, for TIME, equals the future of the Internet. It is only a small step from MySpace to the “MySpace generation,” and from Facebook to the “Facebook generation” and then to the “Fakebook generation.” Similarly, the recent buzz around Radiohead’s “pay what you want” online release has instantly led to the coining of a “Radiohead Generation” and praise for the band “as a pioneer of the digital revolution.” And there are hundreds of articles discussing if Radiohead’s decision ushers in the definite end of the record industry. The stories about the radical distribution model appear to eclipse the actual music on the album–in this case, too, the reviews are in before the story is told.
Evidently, the media need to cope with the current while also putting forward a vision for the up and coming. The time between observation and conclusion, between description and prediction, however, has shrunk to almost zero. There are no more lapses between news, analysis, background story, industry trend story, and intellectual dissection; they have become one and the same, at the same time. Not only is beta the new alpha–beta has gone meta.
Filed under: Borrow this, Designers, Digital culture, Future of Media, Google, Innovative stimulus, Lifestyle trends, Nice Design, Social media, Thinking, Trends stuff, Trendy Trend sites | Tags: 2008 web trends map, beta, Information Architects, Japan, Tokyo, trends
The Information Architects, a strategic design agency in Tokyo, Japan have just released the beta version of their 2008 web trends map. They’ve taken 300 of the most influential and successful websites & pinned them down to the greater Tokyo-area train map. Needless o say Google remains at the centre of the universe [or in this case Tokyo] with various ‘train’ lines such as ‘Social Networks’ line, ‘Game Technology’ line, Adobe & File Sharing lines.
It’s a beautiful thing for the mind & the eyes.
Check it out here
Filed under: Community, Future of Media, Geek stuff, Innovative stimulus, Looking for insights, Research Methods, Social, Social media, content communities, creativity, memes, unbusiness | Tags: 5 blogs that make me think, meme, my media week, thinking blogger awards
Gavin tagged me (thanks Gavin) on the current meme sweeping the sphere – ‘My Media Week’ – the meme that gets you thinking about your own media consumption rather than everyone else’s. So here goes:
Reading
I have one red paperclip on my night table which a friend loaned me. It has been there for quite some time (sorry Kes) but doesn’t seem to be going anywhere. i.e. It’s certainly no closer to getting in bed with me & a cup of tea than you are. I love the idea of someone who swaps a red paperclip for something else, then swaps that for something else, yada yada, you get the picture. Eventually this guy gets a house. I like the idea of the story, I’m just not loving the story so much.
So what I’m actually reading is “How would you move Mount Fuji : How the smartest companies select the world’s most creative thinkers” by William Poundstone. It’s basically a commentary on Microsoft’s notorious grueling interview process which has been copied by companies everywhere who are seeking to separate the most creative thinkers from those who are merely brilliant. It’s got a bunch of puzzles & riddles throughout which are generally making me feel reasonably uncreative, let alone brilliant. Lucky I’m not trying to get a job in the valley I suppose.
I flicked through my usual monthly Futures magazine yesterday but I don’t think you could call that ‘reading’ with any integrity. They come in the mail, I flick through them & then make them at home in my bottom drawer. You see, I don’t have to actually read them, just knowing they’re close is enough. Oh and I read Who Weekly to get the update on Britney Spears’ fight for child custody. Are we supposed to omit the trash consumption?
TV / Video
The other night I watched a documentary on Australia’s most feared creatures, followed by an episode of “shark attack : I shouldn’t be alive”, both served to reinforce the threat of swimming at any beach in Sydney as one could be taken by an animal of the sea at any time. I’ve also been following the US election coverage with interest together with my usual diet of cable news & Sunset Tan when it’s on. (Sunset Tan is a top quality show on cable which follows the lives of people who manage a chain of tanning salons in L.A. It’s no West Wing but gee it’s close). Again, should I have omitted that?
Music
On iTunes play during the last week was Joan as Policewoman, Josh Rouse, James Blunt & a bit Pink for the angry woman moments. There have been plenty of those this week for no particular reason other than my computer has been rather temperamental.
Next Up
Next up I tag Erin aka Dora the Explorer
who is on my daily Google Reader , Amanthaville to encourage you to start posting again!, Coolz0r whose blog is always jam packed with great examples & analysis, Katie whose site I love reading regularly for a brain top up, Weird from Slacker Nation whose blog is always an incredibly good read & Greg at Grassroots Innovation which I also check out regularly.







