Filed under: Innovative stimulus, Lifestyle trends, Nice Design | Tags: luxury trend, rough luxe
The holidays are over I can’t believe it. It seems like only yesterday I was scrambling to get everything finished for Christmas and now here I am sitting at my desk ready to start another year. I do however feel significantly more energised and excited about the year ahead than I did a few weeks ago. It’s amazing how good it feels to run away from grown up life for a while and let the engine cool down and in some cases, switch off entirely.
There’s a couple of things caught my attention which I thought I’d share with you, the first off is an interesting new hotel in London called Rough Luxe.
A couple of my mates were heading back to the UK for Christmas to spend it with family & showed me this odd little hotel they were planning to stay at in London. It’s called Rough Luxe and the idea behind it is A little luxury in the rough part of London. The hotel itself looks like it’s a mixture of old pieces, statement art & design alongside bibs & bobs that have been collected from round the traps. The idea basically is to push the idea of luxury beyond fancy pants ownables and into all things luxury – time, emotion, considered architecture & design.
They describe it on their site as :“Rough Luxe is a new way of looking at luxury as part of time and not only part of an object of consumption. Luxury is an enriching personal experience and not only an ownership or consumption of an expensive object. Therefore, the Rough Luxe definition of luxury is: time for reflection, personal encounters with people, nature, architecture and environment as well as food and social and cultural experiences linked to geographic locations.”
The hotel is part of a wider Rough Luxe Philosophy which can be applied across hotels, restaurants, retail and distribution businesses [or so they're hoping].
I’ll try & get some photos from the peeps who stayed there and post them here. In the meantime, check out the hotel here
Filed under: Advertising, Gen Research, Innovative stimulus, Lifestyle trends, Looking for insights, Research Methods, Trendy Trend sites | Tags: coolhunting, Dcode, Henley Centre, Piers Fawkes, PSFK, The problem with trends, trendhunting, trends, Trendspotters, trendspotting
Piers has called the Emperor’s bluff and now he’s naked . . . . Here’s a sneak but check it out for yourself, it’s a good post.
There’s something wrong in the trends business. It’s broken. It’s broken by lack of imagination, lack of collaboration and secrecy. Below we’ve listed some major areas that need fixing, not for our competitive sake, but for an industry to evolve and become useful enough to inspire its clients to make things better.
Trends services have an unhealthy reliance on control, restriction of information and perception. Trends companies put up gates that guard this mystical information that somehow only they could gather. This presentation from Henley Center’s d_Code is an example of how the trends industry attempts to scare companies into thinking how little they know. There’s no explanation of why d_code knows better, just that they somehow know a lot more than you do (and they’ve got the graphic designer to prove it). AgencySpy gave this great reaction to the presentation in 2007:
“No ideas. No dissection of new cultural movements to help you on your way. No outlay of creatives, organizations, thinkers that are shaking up the underground to shape the future. Nada. Every one of their clients should feel like they just got punk’d.”
Filed under: FMCG innovation, Food trends & info, Lifestyle trends, Trends stuff | Tags: 2008 predictions, epicurious, food predictions, food trends, tanya steel
Filed under: Digital culture, Future of Media, Future of Work, Geek stuff, Google, Innovative stimulus, Lifestyle trends, Mind candy, Research Methods, Research Presentations, Work Futures
“Interesting Snippets” is a flickr site for Lynette Webb, the Insights Manager at Google. She calls it “my personal dumping ground for various cool quotes, the odd stat, as slides to talk around when describing how things are changing online and in media & communications generally” and it’s jammed with a bunch of great stimulus about the way technology is changing the world in which we live.
It’s a Flickr collection online but she’s also published her slides in a book which you can buy on Lulu.
Check it out, it’s a must see Interesting Snippets








