I know it’s not fashionable in this eco-ridden-hessian-wearing-let’s-eat-organic-and-recycle-the-packaging-and-omygod-didn’t-you-bring-your-own-shopping-bag age but..I love a bit of fabulous packaging.
A couple of my mates were heading back to the UK for Christmas to spend it with family & showed me this odd little hotel they were planning to stay at in London. It’s called Rough Luxe and the idea behind it is A little luxury in the rough part of London. The hotel itself looks like it’s a mixture of old pieces, statement art & design alongside bibs & bobs that have been collected from round the traps. The idea basically is to push the idea of luxury beyond fancy pants ownables and into all things luxury – time, emotion, considered architecture & design.
Design thinking is t
he latest and hottest methodology talked about to help a company innovate. GE calls it CENCOR (calibrate, explore, create, organize and realize). The Mayo Clinic calls it SPARC (see, plan, act, refine, communicate). Andrew’s new company calls it GIP (Gather, Ideate, Prototype). Its most obvious and direct power is in the creation of new products and services. Design thinking allows an organization to differentiate its products and services in an avenue other than pricing.
he latest and hottest methodology talked about to help a company innovate. GE calls it CENCOR (calibrate, explore, create, organize and realize). The Mayo Clinic calls it SPARC (see, plan, act, refine, communicate). Andrew’s new company calls it GIP (Gather, Ideate, Prototype). Its most obvious and direct power is in the creation of new products and services. Design thinking allows an organization to differentiate its products and services in an avenue other than pricing.Andrew’s method is not dissimilar to the IDEO method of industrial design, one which has nurtured some of the most popular innovations of the past few decades. Apple’s first mouse. Prada’s ultrahip Manhattan store. Stand-up toothpaste tubes that don’t get icky. The Palm V.
In the Ideo universe, great design doesn’t begin with a far-out concept or a way-cool drawing. It begins with a deep and empathic understanding of the human condition. The first step for any Ideo team on any project is to try to empathize with the people who might use whatever product or service that eventually emerges from its work. Ideo has crafted a set of systematic research methods for understanding what the firm calls “human factors.” It then goes on to develop ideas and from those ideas, prototypes which can be tested for real responses on real people.
