the curation conundrum
March 19, 2012, 10:41 pm
Filed under:
content communities,
creativity,
Digital culture,
Emergent media,
geek,
Research Methods,
Social media,
steal or borrow info,
unbusiness | Tags:
Content curation,
curation,
matt langer,
Neil Perkin,
noah brier,
Only the dead fish,
Percolate
I was trawling through my usual channels of content this morning and came across these posts on curation. Certainly a lot of conversation in the bloggersphere has been stimulated by the posting of the curator’s code. The code states that we should “keep the rabbit hole of the Internet open by honouring discovery”.
Not only should we be honouring original sources, but we should be honouring the people who find interesting stuff and re-tweet or re-post it. We should celebrate not only the creators and authors, but those that distribute, magnify and amplify their work. The connectors, so to speak.
This concept of curation is being bandied about a lot lately. We talk about websites and brands curating content; using third party content as a jump point for new conversation. We talk about brands and retailers curating product, filtering out the rubbish and selectively choosing niche or narrow channel products that are centred around a particular interest or cultural space.
In my other life at Eco Outdoor we talk about curation being one of our key focuses and we’re in the stone business. When we say that we’re talking about curation in the most traditional definition of the word – we select the most interesting and unique product (sometimes you don’t know why its interesting or unique unless you’re in the stone game), and we organise it in a way that inspires people to use it differently or create really unique design form or pairings. We tell the story of the product, how it fits into the world from whence it came and why we think its important or significant or special. The focus here is that we travel the
world looking for and selectively choosing what we present and how we put it together.
I guess you could say that Innovation Feeder curates content, although really it’s just sharing what takes my fancy. I started it when I was working in the social trends / innovation space as a way of collating data, organising other people’s thoughts that I would want to refer back to and even organising my own. It was like an online memory and imagination bank.
So when is a blog not curating? When it writes all its own content I guess. There are some that believe it better to write original content than re-post, and there are scales and a spectrum in re-posting itself that differentiate between gathering tidbits like a bountiful bowerbird and scattering them amongst the pages, versus your classic “Look what I found mamma” straight re-post of content. Is there a hierarchy of one over the other? I think in this age, conversation flows on many different levels and if the content is relevant and engaging, who cares on what level of the spectrum it falls? And as Matt Langer points out, is it curation or simply sharing our thoughts and discoveries online? Is curation merely the act of sharing and distributing (albeit selectively)? or must it have some ontology or semantic continuity?
Traditionally curation has been used in the realm of ‘art curation’ where art is selected by an art historian who selects significant pieces and places them in context to identify why they are significant and to what extent. Who ‘places’ the art in context and helps us understand the story and content surrounding it. The term curation has long (well long in online terms) been used outside of the realm of art, but the question remains > What do we define as curation in the online space? By identifying our act of sharing as selective, by filtering (with our own self supposed good taste) the good from the bad – is that curation?
Some other links to check out:
Curation is the New Search is the New Curation
The Curator’s code
Stop calling it curation
Anyway, as usual online, I digress. Here’s a great collation of opinions on the topic by Neil Perkin. Regardless of whether you agree with the definition or not, I love Percolate‘s idea of stock and flow of content. The flow of ideas and conversation being the currency by which we remind people that we exist versus the stock we create from the realms of our own minds and imaginations. It gives credence to these different modes of conversation and the ways in which they operate uniquely for different purposes. Following here is Neil’s collection of opinions and ideas, re-posted.
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forget the resume & link me to your life online
February 6, 2012, 12:06 am
Filed under:
Digital culture,
Future of Work,
Gen Y,
Get another life,
Innovative stimulus,
Lifestyle trends,
Looking for insights,
Research Methods,
Social media | Tags:
innovative recruitment methods,
online identity & personaA great post from WSJ via Yahoo on the changing nature of recruitment . . .
Union Square Ventures recently posted an opening for an investment analyst. Instead of asking for résumés, the New York venture-capital firm—which has invested in Twitter, Foursquare, Zynga and other technology companies—asked applicants to send links representing their “Web presence,” such as a Twitter account or Tumblr blog. Applicants also had to submit short videos demonstrating their interest in the position. Union Square says its process nets better-quality candidates —especially for a venture-capital operation that invests heavily in the Internet and social-media—and the firm plans to use it going forward to fill analyst positions and other jobs.
Companies are increasingly relying on social networks such as LinkedIn, video profiles and online quizzes to gauge candidates’ suitability for a job. While most still request a résumé as part of the application package, some are bypassing the staid requirement altogether.
We all know about the dangers of posting too much about yourself online but how many candidates have considered what a positive, active and engaged persona online can do for their future job prospects? If you’ve ever had the task of hiring new staff you’d know that a resume tells you surprisingly little about a person. Yes it details their experience and at what level they’ve worked, it can tell you whether they’ve committed to education or jobs for any significant period of time, but it can’t tell you much beyond that.
After many mishaps at our end we’ve taken to Googling all prospective staff members prior to the second interview. It doesn’t necessarily tell us any more than we already know unless they have a significant web presence, but it does go some way to colouring in the picture of the person.
A résumé doesn’t provide much depth about a candidate, says Christina Cacioppo, an associate at Union Square Ventures who blogs about the hiring process on the company’s website and was herself hired after she compiled a profile comprising her personal blog, Twitter feed, LinkedIn profile, and links to social-media sites Delicious and Dopplr, which showed places where she had traveled.
John Fischer, founder and owner of StickerGiant.com, a Hygiene, Colo., company that makes bumper and marketing stickers, says a résumé isn’t the best way to determine whether a potential employee will be a good social fit for the company. Instead, his firm uses an online survey to help screen applicants. “We are most interested in what people are like, what they are like to work with, how they think,” she says.
Questions are tailored to the position. A current opening for an Adobe Illustrator expert asks applicants about their skills, but also asks questions such as “What is your ideal dream job?” and “What is the best job you’ve ever had?” Applicants have the option to attach a résumé, but it isn’t required. Mr. Fischer says he started using online questionnaires several years ago, after receiving too many résumés from candidates who had no qualifications or interest. Having applicants fill out surveys is a “self-filter,” he says.
IGN Entertainment Inc., a gaming and media firm, launched a program dubbed Code Foo, in which it taught programming skills to passionate gamers with little experience, paying participants while they learned. Instead of asking for résumés, the firm posted a series of challenges on its website aimed at gauging candidates’ thought processes. (One challenge: Estimate how many pennies lined side by side would span the Golden Gate Bridge.)
It also asked candidates to submit a video demonstrating their love of gaming and the firm’s products.
Nearly 30 people out of about 100 applicants were picked for the six-week Code Foo program, and six were eventually hired full-time. Several of the hires were nontraditional applicants who didn’t attend college or who had thin work experience.
At most companies, résumés are still the first step of the recruiting process, even at supposedly nontraditional places like Google Inc., which hired about 7,000 people in 2011, after receiving some two million résumés. Google has an army of “hundreds” of recruiters who actually read every one, says Todd Carlisle, the technology firm’s director of staffing.
But Dr. Carlisle says he reads résumés in an unusual way: from the bottom up.
Candidates’ early work experience, hobbies, extracurricular activities or nonprofit involvement—such as painting houses to pay for college or touring with a punk rock band through Europe—often provide insight into how well an applicant would fit into the company culture, Dr. Carlisle says.
Plus, “It’s the first sample of work we have of yours,” he says.
Infomaniac? Check out this aggregator
If you’re an infomaniac and you haven’t seen Alltop then check it out now.
Started by “two guys and a gal” in a garage—or more accurately, one guy in home office (Will Mayall), one gal on a kitchen table (Kathryn Henkens), and one Guy in United 2B (Guy Kawasaki).
They describe it like this:
We help you explore your passions by collecting stories from “all the top” sites on the web. We’ve grouped these collections — “aggregations” — into individual Alltop sites based on topics such as environment, photography, science, Muslim, celebrity gossip, military, fashion, gaming, sports, politics, automobiles, and Macintosh. At each Alltop site, we display the headlines of the latest stories from dozens of sites and blogs.
You can think of an Alltop site as a “digital magazine rack” of the Internet. To be clear, Alltop sites are starting points—they are not destinations per se. The bottom line is that we are trying to enhance your online reading by both displaying stories from the sites that you’re already visiting and helping you discover sites that you didn’t know existed. In other words, our goal is the “cessation of Internet stagnation” by providing “aggregation without aggravation.”
The next frontier: Design Thinking
March 19, 2008, 3:55 am
Filed under:
Designers,
FMCG innovation,
Food trends & info,
Future of Work,
Innovation,
Innovation shops,
Innovative stimulus,
Looking for insights,
new product,
Nice Design,
Research Methods,
Work Futures | Tags:
Andrew Tan,
CENCOR,
Design Thinking,
GE,
IDEO,
Innovation,
new product,
prototyping,
The Mayo Clinic,
what if,
whatif,
whatif innovationHere’s another little ditty from Andrew Tan’s blog WhatIf which covers innovation & design from an Asian perspective. And no, he’s not part of the global outfit Whatif Innovation, he runs his own innovation company and this is his personal blog.
Design thinking is t
he latest and hottest methodology talked about to help a company innovate. GE calls it CENCOR (calibrate, explore, create, organize and realize). The Mayo Clinic calls it SPARC (see, plan, act, refine, communicate). Andrew’s new company calls it GIP (Gather, Ideate, Prototype). Its most obvious and direct power is in the creation of new products and services. Design thinking allows an organization to differentiate its products and services in an avenue other than pricing.
Andrew’s method is not dissimilar to the IDEO method of industrial design, one which has nurtured some of the most popular innovations of the past few decades. Apple’s first mouse. Prada’s ultrahip Manhattan store. Stand-up toothpaste tubes that don’t get icky. The Palm V.
In the Ideo universe, great design doesn’t begin with a far-out concept or a way-cool drawing. It begins with a deep and empathic understanding of the human condition. The first step for any Ideo team on any project is to try to empathize with the people who might use whatever product or service that eventually emerges from its work. Ideo has crafted a set of systematic research methods for understanding what the firm calls “human factors.” It then goes on to develop ideas and from those ideas, prototypes which can be tested for real responses on real people.
Looking for innovation superstars?
February 13, 2008, 11:51 pm
Filed under:
creativity,
Digital culture,
Future of Work,
geek,
Geek stuff,
Gen M,
Gen Y,
Get another life,
Innovation shops,
Looking for insights,
Research Methods,
Social,
Social media,
unbusiness,
Work Futures | Tags:
Anna Farmery,
David Meerman Scott,
Hiring Superstars,
Innovation Consultants,
Innovation Talent,
Recruiting,
The Engaging Brand,
WebInkNowI had brekky with a friend of mine this morning & amongst other things, we were talking about finding talent. He’s always on the lookout for people, I’m on the other side of the fence & always on the lookout for new freeelance opportunities. There’s a lot of people hunting for innovation consultants, innovation talent, researchers etc at the moment in Sydney. The market is abuzz with movement. People are moving around, everyone wants to know who’s free, who might come where & who’s looking for what. Anyway, this friend & I were talking about how innovation companies themselves are often not that innovative [ironically] when it comes to hiring. How they can talk innovation & have theories on innovation but when it comes to hiring practices, recruiting talent & looking for new blood, often their approach can be anything but.
As I was pondering this post-pancakes, I came across a couple of articles that speak to this topic brilliantly. So rather than bang on & paraphrase, I’ve just posted them here. Enjoy.
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Piers has called the Emperor’s bluff and now he’s naked
February 8, 2008, 6:20 am
Filed under:
Advertising,
Gen Research,
Innovative stimulus,
Lifestyle trends,
Looking for insights,
Research Methods,
Trendy Trend sites | Tags:
coolhunting,
Dcode,
Henley Centre,
Piers Fawkes,
PSFK,
The problem with trends,
trendhunting,
trends,
Trendspotters,
trendspottingPiers has called the Emperor’s bluff and now he’s naked . . . . Here’s a sneak but check it out for yourself, it’s a good post.
There’s something wrong in the trends business. It’s broken. It’s broken by lack of imagination, lack of collaboration and secrecy. Below we’ve listed some major areas that need fixing, not for our competitive sake, but for an industry to evolve and become useful enough to inspire its clients to make things better.
Trends services have an unhealthy reliance on control, restriction of information and perception. Trends companies put up gates that guard this mystical information that somehow only they could gather. This presentation from Henley Center’s d_Code is an example of how the trends industry attempts to scare companies into thinking how little they know. There’s no explanation of why d_code knows better, just that they somehow know a lot more than you do (and they’ve got the graphic designer to prove it). AgencySpy gave this great reaction to the presentation in 2007:
“No ideas. No dissection of new cultural movements to help you on your way. No outlay of creatives, organizations, thinkers that are shaking up the underground to shape the future. Nada. Every one of their clients should feel like they just got punk’d.”
Take me to your feeder
February 7, 2008, 8:08 am
Filed under:
Advertising,
Agency structure,
Future of Work,
Geek stuff,
Innovation,
Innovative co.,
Innovative stimulus,
Lifestyle trends,
Looking for insights,
Macro trends,
Research Methods,
Thinking,
Trends stuff,
Work Futures | Tags:
feeder,
ideas,
Innovation,
innovation feeder,
innovation research,
innovative,
ivy ross,
jody turner,
Macro trends,
old navy,
social trends,
trends,
trendspotter,
Work Futures
Whether you work in advertising, marketing, innovation or new product development, one of the most difficult things is having to come up with new ideas & perspectives all the time. There’s often a mad scramble to find innovation examples, social commentary or macro trends when we have pitches on or a presentation due, but the reality is that this kind of information is most useful & valuable when it’s applied consistently throughout the entire working process.
When we’re exposed to a bunch of different points of view, different modes of thinking & different models of expressing that thinking, we approach things differently from the start. We interrogate the client’s brief in more detail, we set the boundaries for the strategy more decisively, we look for creative & strategic stimulus in places others may not necessarily have thought of & think outside the intellectual systems & structures that we would normally fall back on when we just ‘use what we have’ or even worse, ‘what we’ve done before’.
So why don’t companies take this kind of role more seriously? My guess is because it seems like a role that anyone could do & everyone should do. And they’re right. Except that nobody does. The reality is that every advertising planner or innovation strategist can read ten blogs a day, keep up to date on general social trends & emergent media & keep abreast of what the trendy trendspotters like to call ‘contemporary cultural zeitgeist’ but they don’t. It’s human nature to get bogged down in the projects piling up on our desk & the whoosh of the deadlines as they go rushing past. To jump from one mindset to another in normal day-to-day work is extraordinarily difficult. Of course it can be done, by any smartie pants in fact, the difference is that the state of mind needed to write clearly defined project presentations, manage clients & the creative process is quite different to the open-ended permanently curious & steadily expanding mindset of the researcher or the information geek. It’s almost as if one mindset is about connecting the dots (those who have a
formal planning or strategy role), whereas the other is about drawing new dots, which take a while to be connected, sometimes if at all.
The definition of a “Feeder” is one who stimulates people’s minds with a constant supply of new trends & ideas. At least that’s how the big cheeses at Business Week define it. So how can you get around this in your own company?
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My Media Week
January 29, 2008, 8:23 am
Filed under:
Community,
content communities,
creativity,
Future of Media,
Geek stuff,
Innovative stimulus,
Looking for insights,
memes,
Research Methods,
Social,
Social media,
unbusiness | Tags:
5 blogs that make me think,
meme,
my media week,
thinking blogger awardsGavin tagged me (thanks Gavin) on the current meme sweeping the sphere – ‘My Media Week’ – the meme that gets you thinking about your own media consumption rather than everyone else’s. So here goes:
Reading
I have one red paperclip on my night table which a friend loaned me. It has been there for quite some time (sorry Kes) but doesn’t seem to be going anywhere. i.e. It’s certainly no closer to getting in bed with me & a cup of tea than you are. I love the idea of someone who swaps a red paperclip for something else, then swaps that for something else, yada yada, you get the picture. Eventually this guy gets a house. I like the idea of the story, I’m just not loving the story so much.
So what I’m actually reading is “How would you move Mount Fuji : How the smartest companies select the world’s most creative thinkers” by William Poundstone. It’s basically a commentary on Microsoft’s notorious grueling interview process which has been copied by companies everywhere who are seeking to separate the most creative thinkers from those who are merely brilliant. It’s got a bunch of puzzles & riddles throughout which are generally making me feel reasonably uncreative, let alone brilliant. Lucky I’m not trying to get a job in the valley I suppose.
I flicked through my usual monthly Futures magazine yesterday but I don’t think you could call that ‘reading’ with any integrity. They come in the mail, I flick through them & then make them at home in my bottom drawer. You see, I don’t have to actually read them, just knowing they’re close is enough. Oh and I read Who Weekly to get the update on Britney Spears’ fight for child custody. Are we supposed to omit the trash consumption?
TV / Video
The other night I watched a documentary on Australia’s most feared creatures, followed by an episode of “shark attack : I shouldn’t be alive”, both served to reinforce the threat of swimming at any beach in Sydney as one could be taken by an animal of the sea at any time. I’ve also been following the US election coverage with interest together with my usual diet of cable news & Sunset Tan when it’s on. (Sunset Tan is a top quality show on cable which follows the lives of people who manage a chain of tanning salons in L.A. It’s no West Wing but gee it’s close). Again, should I have omitted that?
Music
On iTunes play during the last week was Joan as Policewoman, Josh Rouse, James Blunt & a bit Pink for the angry woman moments. There have been plenty of those this week for no particular reason other than my computer has been rather temperamental.
Next Up
Next up I tag Erin aka Dora the Explorer 
who is on my daily Google Reader , Amanthaville to encourage you to start posting again!, Coolz0r whose blog is always jam packed with great examples & analysis, Katie whose site I love reading regularly for a brain top up, Weird from Slacker Nation whose blog is always an incredibly good read & Greg at Grassroots Innovation which I also check out regularly.
A period table of visualisation methods
Just saw this posted this morning & had to share it. It’s a periodic table of all the visualisation methods you’ll ever need as a strategic planner or innovation type person. (Well, maybe almost).
Check it out here
Here is Something To Talk About
January 16, 2008, 7:52 am
Filed under:
creativity,
Future of Work,
Innovative co.,
Innovative marketing,
new product,
Research Methods,
Social media,
Work Futures | Tags:
Age of conversation,
collaborative publishing project,
Drew McLellan,
Drew's Marketing Minute,
Gavin Heaton,
Servant of Chaos
Not quite a year ago, two men (one from Sydney and one from Iowa) asked people a question — would they like to write a business book. And over 100 people responded from all over the world … contributing 400 words each to the book Age of Conversation.
Now they’ve decided to go ahead and do it again in 2008. They’re now looking for contributors for another collaborative publishing project. They’ve come up with a short list of topics which are open to user voting:
- Marketing Manifesto
- Why Don’t People Get It?
- My Marketing Tragedy (and what I learned)
You can go HERE to cast your vote (you have until the end of January to vote) or find out more about it through either Gavin or Drew.
he latest and hottest methodology talked about to help a company innovate. GE calls it CENCOR (calibrate, explore, create, organize and realize). The Mayo Clinic calls it SPARC (see, plan, act, refine, communicate). Andrew’s new company calls it GIP (Gather, Ideate, Prototype). Its most obvious and direct power is in the creation of new products and services. Design thinking allows an organization to differentiate its products and services in an avenue other than pricing.
