Innovation feeder


So what exactly is an unconference?
April 15, 2008, 12:22 pm
Filed under: Digital Strategy & Techno-culture, Geek stuff, Innovation, Innovative marketing, Trends stuff, creativity | Tags: , , , , , , , , ,

The wiki defines it as : An unconference is a conference where the content of the sessions is created and managed by the participants (generally day-by-day during the course of the event) rather than by one or more organizers in advance of the event. The term is primarily used in the geek community.

So where did it come from?

It all began one rainy day in the USA around 1984 with the first unofficial Hackers conference. In techland they have a regular conference called “Foo camps” where geeks get together & geek out over whatever they’re into at that moment. The problem is, Foo camps were always invitational which meant that there was an element of exclusivity around who was able to attend & who wasn’t. Thus, the idea of Barcamps was born. Barcamps began as a reaction to the exclusive elitest Foo camps. The idea was basically that people with a strong interest would publicly post their passion in meeting other like-minded folks and then the interested parties would self-organize a gathering. where everyone was welcome. Unlike the Foo, Barcamps were open to anyone & everyone & represented one of the very first unconferences.

Basically an “unconference” is everything a normal stuffy suity type conference is not - it’s open to anyone, anyone can come & anyone can speak. It disposes of the podiums, the rigid structure, the exclusive & polished speakers and the formalities in favour of a more democratised process where even the great unwashed may share their passions with the rest of us. (more…)

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The Digital Curator in Your Future
February 26, 2008, 1:14 am
Filed under: Digital Strategy & Techno-culture, Future of Media, Future of Work, Geek stuff, Innovative Work Practice, Social media, Thinking & Planning, Trends stuff, geek | Tags: , ,

A great post borrowed from Steve Rubel who writes Micropersuasion

Credit: Met by jesst7Content: it’s everywhere. Content is in your inbox, your feed reader, outdoor media, your living room, your pocket and, increasingly, on every web site you visit. It also increasingly resides on sites built and managed by your favorite brands, which are bypassing the media and going direct.

The democratization of publishing is without a doubt a revolution. When we’re all dead and gone, the 21st Century will be remembered as a Digital Renaissance - one that rivals the original that preceded it by 700 years.

The Internet has empowered billions of people and is distributing their creativity across millions of niches and dozens of formats. Quality and accuracy, of course, can vary. However, virtually every subject either is or will be addressed with excellence - by someone, somewhere.

However, the glut of content as we all know also has a major downside. Our information and entertainment options greatly outweigh the time we have to consume it. Even if one were to only focus on micro-niche interests and snack on bite-sized content, demand could never ever scale to match the supply. Content is a commodity. The Attention Crash is real and - make no mistake - it will deepen.

Enter the Digital Curator.

(more…)

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Take me to your feeder
February 7, 2008, 8:08 am
Filed under: Advertising, Agency structure, Future of Work, Geek stuff, Innovation, Innovative Research Methods, Innovative Work Practice, Innovative companies, Innovative stimulus, Lifestyle trends, Looking for insights, Macro trends, Thinking & Planning, Trends stuff | Tags: , , , , , , , , , , , , ,

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Whether you work in advertising, marketing, innovation or new product development, one of the most difficult things is having to come up with new ideas & perspectives all the time. There’s often a mad scramble to find innovation examples, social commentary or macro trends when we have pitches on or a presentation due, but the reality is that this kind of information is most useful & valuable when it’s applied consistently throughout the entire working process.

When we’re exposed to a bunch of different points of view, different modes of thinking & different models of expressing that thinking, we approach things differently from the start. We interrogate the client’s brief in more detail, we set the boundaries for the strategy more decisively, we look for creative & strategic stimulus in places others may not necessarily have thought of & think outside the intellectual systems & structures that we would normally fall back on when we just ‘use what we have’ or even worse, ‘what we’ve done before’.

So why don’t companies take this kind of role more seriously? My guess is because it seems like a role that anyone could do & everyone should do. And they’re right. Except that nobody does. The reality is that every advertising planner or innovation strategist can read ten blogs a day, keep up to date on general social trends & emergent media & keep abreast of what the trendy trendspotters like to call ‘contemporary cultural zeitgeist’ but they don’t. It’s human nature to get bogged down in the projects piling up on our desk & the whoosh of the deadlines as they go rushing past. To jump from one mindset to another in normal day-to-day work is extraordinarily difficult. Of course it can be done, by any smartie pants in fact, the difference is that the state of mind needed to write clearly defined project presentations, manage clients & the creative process is quite different to the open-ended permanently curious & steadily expanding mindset of the researcher or the information geek. It’s almost as if one mindset is about connecting the dots (those who have a
formal planning or strategy role), whereas the other is about drawing new dots, which take a while to be connected, sometimes if at all.

The definition of a “Feeder” is one who stimulates people’s minds with a constant supply of new trends & ideas. At least that’s how the big cheeses at Business Week define it. So how can you get around this in your own company?

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What people are doing online
February 1, 2008, 4:27 am
Filed under: Beg steal or borrow, Digital Strategy & Techno-culture, Future of Media, Futures, Geek stuff, Gen M, Gen Y, Innovative & emergent media, Innovative Work Practice, Innovative stimulus, Lifestyle trends, Macro trends, Social media, Social networking innovation, Trends stuff, content communities, creativity | Tags: , , , , ,

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I tend to take in information best with my peepers, I’m not great at listening [although I try very hard] and I really like to see things mapped out rather than a huge truckload of words. Which is why I love a good model, a good graph, schematic display - anything which represents information in a stimulating visual way. So here’s another one. This one comes courtesy of Business Week, spotted by one of Max’s colleagues & posted on his blog Experience The Message in the middle of last year. It’s a stormer for presentations & workshop stimulus so eat up friend.

You can check out Max’s original post here

The original Business Week article can be found here

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The Information Architects release the 2008 web trends map in beta
January 30, 2008, 11:07 pm
Filed under: Beg steal or borrow, Digital Strategy & Techno-culture, Future of Media, Google, Innovative Design, Innovative designers, Innovative stimulus, Lifestyle trends, Social media, Thinking & Planning, Trends stuff, Trendy Trend sites | Tags: , , , , ,

ia-webtrend-map-08.jpg The Information Architects, a strategic design agency in Tokyo, Japan have just released the beta version of their 2008 web trends map. They’ve taken 300 of the most influential and successful websites & pinned them down to the greater Tokyo-area train map. Needless o say Google remains at the centre of the universe [or in this case Tokyo] with various ‘train’ lines such as ‘Social Networks’ line, ‘Game Technology’ line, Adobe & File Sharing lines.

It’s a beautiful thing for the mind & the eyes.

Check it out here

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Top ten Epicurious foodie predictions for 2008
January 10, 2008, 11:54 pm
Filed under: FMCG innovation, Food trends & info, Lifestyle trends, Trends stuff | Tags: , , , ,
Here’s another fun prediction piece for 2008; this time it’s from foodie bible Epicurious. These prediction articles are fun to skim over for inspiration but more to the point, they make great quick ‘n’ easy stimulus for innovation workshops when you’ve run out of insightful platforms ;).
Article taken from Epicurious
by Tanya Steel
1) Farmers are the New Celebrity Chefs: With more celebrity chefs than we can shake a spatula at, it’s now time to salute the farmer and make him or her famous, rich, and, no doubt, host of a reality show.
2) Fancy Frozen Yogurt is the new Designer Cupcake: Some designer cupcakes taste great, like those from New York’s Magnolia Bakery–but many are small, dry, and flavorless. The FroYo trend, however, shows no signs of slowing, with lines around the block at spots like Pinkberry, The Big Chill and Naked Berry. Exotic ice cream flavors push the envelope and set the bar, with spicy flavors like wasabi, nuanced juxtapositions like blueberry cheesecake, ultra-seasonal influences like pumpkin in October, and new dairy twists like creme fraiche, goat’s milk, or sour cream.
3) Meatballs are the New Hamburger Sliders: Sliders are on lots of menus but while some mini hamburgers can be tasty, most end up dry and tough. Tiny hamburgers will soon be replaced by high-end meatballs like those made from duck at New York’s A Voce and veal at Washington D.C.’s Brasserie Beck.
4) Cambodian is the New Thai: A triangulation between Vietnamese, Chinese, and Thai cooking, Cambodian’s emphasis on noodle dishes, curries, stir fries and prahok, the strong-flavored fish paste, will grow in popularity. Cambodian food has stronger flavors than Vietnamese, slightly more subtle that Thai and is not as heavy as Chinese.

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what’s your digital footprint?
September 11, 2007, 7:26 am
Filed under: Digital Strategy & Techno-culture, Geek stuff, Gen M, Gen Y, Google, Innovation, Innovative & emergent media, Lifestyle trends, Social networking innovation, Trends stuff, lifestreaming, technorati

bloggermania is here. in fact, you know it’s here because every tom, dick and barry has a blog, according to technorati there’s a new blog being created every second or was that every half second…and then there’s twittermania. for those of you who haven’t succombed to twitter, it combines IM-ing, social networking & mobile technology. twitter members can send short messages to their twitter network about what they’re doing or where they’re at…exciting isn’t it? now you can keep up with what your mates are doing every second of every  day.

whilst twitter seems a little well..time filling & stalker-ish,  think about it in the wider context of communicating online…the average geekhead has videos on youtube, photos on flickr, a blog on blogger, wordpress or typepad, maybe even a moblog, possibly a twitter network, del.ic.ious tags, they’re digg.ing and probably posting palava at myspace. which begs the question….

if a person exists in the world without a digital footprint, do they really exist and how would we know?

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The 1% Rule
September 7, 2007, 6:58 am
Filed under: Digital Strategy & Techno-culture, Geek stuff, Innovative & emergent media, The 1% rule, Trends stuff

When it comes to talking about uploads and downloads, there is a theory cited in many newspapers and sites called “The 1% rule”.

It’s an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it.

It’s a meme that emerges strongly in statistics from YouTube, each day there are 100 million downloads and 65,000 uploads which translates to
1,538 downloads per one upload.That puts the “creator to consumer” ratio at just 0.5%, but it’s early days yet and mobile blogging is no doubt higher.

Check out the full story here

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As Technology Develops, So Does Role of Geek Marketers
September 6, 2007, 4:30 am
Filed under: Digital Strategy & Techno-culture, Future of Work, Geek stuff, Innovation, Innovative marketing, Trends stuff, creativity

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By Steve Rubel

Published: September 03, 2007

With the lazy days of summer officially behind us, now is when many start thinking seriously about their career plans. For those who are deeply interested in both technology and marketing, this is your time. A new kind of career is emerging: Enter the Geek Marketer.

While hard statistics are hard to come by, anecdotally I can tell you that dozens of Fortune 500 companies — including some of our clients — are recruiting Geek Marketers either from within or outside. That’s not their specific title, of course. However, it is their role.

With CEOs demanding accountability and time spent online climbing, chief marketing officers are on a push to embed technology into every facet of their strategy. But marketers and technologists are not exactly two peas in a pod. They speak different languages. Marketers like GRPs (gross ratings points). Geeks like APIs (application protocol interfaces). Dilbert mercifully pokes at these differences. It’s all very Mars and Venus.

Enter Geek Marketers. These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology. As curious individuals, they are constantly studying how digital advances are changing our culture and media. Armed with these insights, they regularly apply them in a marketing context by working closely with brand teams to codify new best practices.

Geek Marketers create competitive advantage through rapid-fire testing and learning. The people I know in this role are shepherding the development, testing and measurement of all kinds of groundbreaking marketing programs. Their pilots span from the simple, such as building RSS feeds, to the complex, creating multifaceted community programs. Often they are paired with people like me, who are in a similar role on the agency side.

This may sound like the trendy occupation du jour, but something tells me the position has staying power. To be sure, the entire industry is innovating and everyone’s technical acumen is slowly rising. Still, Geek Marketers are freed to live just a little bit further out on the edge than most. And with no end in sight for what technology can do to transform business, they can continue to play a key role.

Article from Ad Age

Geek 2.0 image from Logic + Emotion

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Generation M
September 5, 2007, 3:27 am
Filed under: Digital Strategy & Techno-culture, Future of Media, Futures, Geek stuff, Gen M, Gen Y, Innovation, Innovative & emergent media, Innovative marketing, Lifestyle trends, Macro trends, Telco research, Thinking & Planning, Trends stuff, USA

Few would deny that media play a central role in the livs of today’s children and adolescents. Their homes, indeed their bedrooms, are saturated with media. Many young people carry miniaturized, portable media with them wherever they go. They comprise the primary audience for popular music;
they form important niche audiences for TV, movies, video games, and print media (each of these industries produces extensive content targeted primarily at kids); they typically are among the early adopters of personal computers (indeed, of most new media) and are a primary target of much of the content of the
World Wide Web. that connect to the Internet and do most of what any digital screen will do.
Here’s a great report on Generation M:  media habits in the lives of 8 - 18 year olds

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